Huw Williams

Business Adviser

Picture of Huw Williams

Huw loves business and all the challenges that go along with it, he believes success is a state of mind, surround yourself with the right people and success will come.

“Mustard was the perfect fit for me; the values and the culture within are exactly what every business needs. Mustard has developed a system that is proven to be successful in growing businesses, time and time again.  I love working in different market sectors, products or services; it’s all business and it all needs growing.  The business owners that engage with Mustard realise that having us on their team is a strength, not a weakness. The vast majority of successful businesses have benefitted from having outside advisers.”

Who Huw loves to work with

Huw works with business owners that are up for a challenge, willing to be held accountable for their business and are really committed to making the change that is needed to grow and succeed.

Career Background

Huw is a very experienced professional, having owned and run two of his own businesses. For the past thirteen years Huw has been working in London for a major manufacturer and in this time he has been instrumental in growing the business and developing a wholesale side from £300,000 to £8,000,000 that now boasts 185 B2B customers as well as exporting to Japan, Australia, New Zealand and all of Europe. Further to this Huw has spent time working in the company’s New York office. Huw has experience in Operations, Finance and Sales and is extremely passionate about business. He has worked with Investors during his time in London, which is an experience that he is very grateful for.

“After a successful career in the corporate world I felt that now was the time to leave all that behind and use my passion for business to help others achieve their goals. Business is a way of life but it doesn’t have to take over your life. We all work too hard; we can work smarter and achieve what we want from our businesses, you just need to know how.”

Personal Interests

Huw loves spending time with his family, holidays are special, and he loves to travel. He is a keen visitor to the gym and has a passion for cycling. Huw has completed the London to Brighton and Ride London events. He says it’s the only way that his other favourite pastime of great food and exceptional wine can be enjoyed.


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