Background
Liberty Marketing are a digital marketing agency, based in South Wales. They provide SEO, PPC, content, social and digital marketing training and consultancy a range of clients throughout the UK.
Liberty appointed Mustard as their trusted business advisers to help specifically with providing the business owner, Gareth Morgan, with business structure, help with achieving key goals and upskilling.
Challenges
Gareth had built Liberty Marketing up from scratch into a successful Fast Growth 50 company. He was working very hard in the business and he needed help with establishing priorities and putting structure into the business so that it wasn’t so dependent on him.
How we helped
- We took Liberty through our Mustard Diagnostic that looked at all aspects of the business, how well they were documented, how well they were applied, how effective they were and who was responsible.
- The resultant report showed how much value had been created in the business, and how much was yet to be created, across all the different functions of the business.
- A traffic lighted action report that was produced prioritised the actions that were needed to structure the business so that it was less dependent on Gareth and easier to scale.
- Working closely with Gareth and his management team, we were able allocate clear roles and responsibilities to those that were best suited to carry them out.
- We also helped Liberty with clear goals for the business and helped them focus on implementing the actions to achieve the goals.
Outcomes
- Liberty grew their staff from under 20 to over 30.
- The business moved to larger premises, aiding the expansion of the team and client base.
- By working with larger, more profitable clients, they were able to dramatically increase profitability.
- Gareth has enjoyed spending more time on the things that he enjoys and have more spare time to spend with his wife and dog and his friends.
