Case studies

Customer service is at the heart of our business.

Helen was really good at understanding who we were pretty quickly….She used that to get into having the more uncomfortable conversations that we really needed to have The type of projects we have undertaken in the past year are vastly different from what we were doing a couple of years ago. We’re working on much larger projects, with more budget, and we’re able to provide a higher quality production – and that’s exactly what we want to be doing. The company is really well set up for the future, and it was a great return on investment

— Patrick Hathaway, CEO and Co-Founder

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We aren’t getting any younger or fitter and we wanted to have a succession plan to hand over the baton to ensure that the legacy that we had created was carried forward and we have exactly that with a very strong management team of Chairman Alan Jones, MD Keith David, Technical Director Owain Watkins, On Site Manager Jeremy Donovan, Operations Director Katrina Massie and Production Manager Derryl Watkins. We would like to thank Mustard Advisers for planning the MBO, getting us into the position financially and structurally to be able to achieve it. You learn a lot going through this process and were delighted that Mustard Advisers had the experience, knowledge and acumen to guide all of us through it in such a harmonious and unified fashion.

— Malcolm Pearce, Founder

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We’re pleased to have worked with Alan and the team at Mustard Advisers to support the growth and structure of our business. There were some fundamental business principles and processes missing from the way we operated, things that we couldn’t possibly spot with our heads focussed on delivering value for our clients. The Mustard Diagnostic, paired with Alan’s industry experience, was a key driving force for identifying our strengths and weaknesses and concentrating our time on the most valuable areas of improvement.

— Scott Jones, MD Illustrate Digital

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Having run a successful employment law practice for 15 years, if I’m honest I was rather sceptical about what benefit Alan Jones and Mustard Advisers would bring to my business. What I hadn’t appreciated of course, was the obvious, that I didn’t know what I didn’t know! It is so easy running a small busy business to get sucked into the everyday running and operations of it, that you fail to see the bigger picture. With the help of Alan, together with his expertise and vision I was able to take a step back, look at the business in a different light, evaluate everything that we did and address some fundamental issues, some of which had always been nagging at me but never addressed. The changes have really made a difference. Ranging from the day to day issues, increased profitability and perhaps most fundamentally it brought back the pleasure of running a business. All of this was done with Alan’s constructive support, insight, a huge breadth of knowledge and his trademark humour! You’ve probably already worked out. I wouldn’t hesitate to recommend Alan and Mustard Advisers!

— Roger Davies, MD P4B Law

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The work that we have undertaken over the last 12 months with Mustard has been instrumental in setting the foundations for the next stage of our growth plans. Working with Mustard has added a strategic board member, helping us to define our priorities and set out clear pathways to success, as well as identifying and remediating against weak points and risks within the business. Alan’s input and value-add to the business is now more important than ever and I feel reassured to have him as part of the team as we continue onwards with our ambitious plans.

— Mike Parfitt, Founder and CEO

Discussing business plans and problems with somebody else always helps to see the situation from another perspective. Helen really helped to develop small actionable steps to work smarter not harder and I appreciate that very much.

— Sylwia Biczyk - English to Polish Translator

I would recommend Helen and Mustard Advisers to anybody who is looking for support and guidance in developing and growing their business because they are knowledgeable and friendly

— Carl Gough - Managing Director, Cargo Interiors

“Helen is firm but fair. She has a gentle way that allows you to relax, be honest and explore your business and your own desires but also firm enough to call you out on your own nonsense. She will not let you hold yourself back easily and will challenge behaviours that may be holding you back.”

— Anita Davies, MD Freedom from Tedium

When I came across the opportunity to combine my passion for coaching with my broad business experience it was a match made in heaven. As a result of working with Mustard I have become more confident in my abilities as a business adviser and the value of the experience I already had. I have become more focused on what my offer is and my target market. It has helped me to become more successful. If you are thinking of joining Mustard, and if seeing people develop is what drives you – then go for it!

— Helen Phillips, Mustard Adviser

Mustard has brought value to the business and we are making money for a change. We’ve got a clear view about where we are going and how we are going to do it. Being a managing director of a company is a bit of a lonely place in terms of decision making and control, so to have somebody like Alan of Mustard to advise, when you need it, is a big help. Certainly, having this sort of backup has de-stressed the situation and made it more enjoyable. I would recommend Mustard, but I am not going to, because I need them to work for me.

— Malcolm Pearce, MD Customised Sheet Metal Ltd

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