Mustard becomes member of transformative organisation, GlobalWelsh

  • 19 Dec 2018
  • By Alan Jones
  • Read in 4 Minutes

Mustard becomes member of transformative organisation, GlobalWelsh


The team at Mustard are thrilled and excited to announce that they’ve recently become a pioneer member of the organisation, GlobalWelsh.

Since 2015, GlobalWelsh has been connecting with inspiring businesses and professionals all over the globe to offer new opportunities to Welsh people. The organisation aims to connect one million people around the world – who share a passion for Wales – in order to demonstrate the incredible influence that Wales has in the business community. By creating this vast network of Welsh advocates, GlobalWelsh wants to help the country reach its full potential as a thriving business scene.

GlobalWelsh recently organised an event at the Principality Stadium on Friday 9th November 2018, which hosted an impressive lineup of top Welsh businessmen and women. The event provided local businesses with information on Welsh businesses and attributes globally, as well as looking at how people can give back to businesses in Wales.

As a result of attending this event, Mustard made the decision to align itself with the values and objectives of the organisation and become a member. Alan Jones, Founder and Chairman of Mustard, comments the following:

“I’ve been extremely inspired by the vision and goal of GlobalWelsh, and found myself feeling energised and motivated after listening to the speakers at their recent event. An element that really stood out to me was the idea of promoting business development to schools and encouraging future generations to stay in Wales. I completely agreed with the concept, and saw the importance in changing the perspective that young people currently have about the business community in Wales.”

“Despite the fact that Wales does have a prominent business culture, Welsh people are naturally modest and don’t promote themselves enough in the business community. For that reason, Wales isn’t perceived to be the thriving location for business development that we know it to be. We want to help young people see the abundance of opportunity that is available to them in Wales, and so we decided to become a pioneer member.”

“By facilitating business opportunities and introducing like-minded people, GlobalWelsh want to change the perception of Wales within the business community – and we are proud to be a part of that. Going forward, I’m very much looking forward to working with GlobalWelsh to influence future generations and change the existing perception that many people have of our beautiful country.”


For more information about the services Mustard offer, feel free to get in touch – the team would be happy to hear from you. 

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Mustard is proud to be a Global Welsh Pioneer