Background
Mike Parfitt started Team Metalogic in 2003 and grew it from a one-man band to a successful multi-serviced UK wide IT and Telecoms provider through focussing on excellent client services. The Team Metalogic way was to become an extension of their client’s businesses through their friendly team offering experienced support in a language that they understand.
Challenges
Team Metalogic had successfully grown to a £1million pound turnover business but needed help to breakthrough to the next level. The Mustard Diagnostic revealed that Team Metalogic had been built on very strong foundation stones of excellent internal systems that enabled the award-winning customer service. The Mustard Diagnostic also revealed the areas that Team Metalogic needed to fine tune to break through to the next level.
How we helped
We helped Team Metalogic to become an Employer of Choice. Team Metalogic were struggling to find new team members with the right levels of skills and experience. We introduced the Mustard Recruitment Model, that focused on making sure that the new team members’ attitudes and values were the right fit for the Team Metalogic way.
We uncovered that Team Metalogic were able to add real value to their clients through being strategic partners rather than order takers. We incorporated this into their value proposition and sales process, and ABCD client strategies.
Like a lot of SME’s, Team Metalogic hadn’t really focussed on marketing, and as a result the marketing wasn’t generating a great number of new prospects. We helped to define the value proposition, and features and benefits and marketing strategy.
Outcomes
Elevating Team Metalogic as an Employer of Choice not only helped to recruit the right team members that integrated with the existing teams, but increased team satisfaction further lowered staff turnover.
Focussing on the Strategic Partner proposition enabled Team Metalogic to add additional value to their existing clients and bring on board more A Class clients, helping them to grow turnover and efficiency.
Team Metalogic are about to launch their new website and have engaged a marketing agency to implement the marketing strategy, so watch this space!
